11 Nov The Future is Here, Now…
The Internet is such a big part of our lives now, being a web designer mine probably more than most.
Twenty-three years ago, I was leaving art college and starting my career in the real world, that was the year that The Sun published this article and little did we know that the Internet would spawn the burst in technological advancement we are experiencing today.
It’s turned into an invisible super-highway of data transfer and in many ways makes me think of the ‘fourth dimension’ we dreamed of as kids.
Just a few weeks ago, we celebrated 21st October 2015, the date that Marty McFly travelled forward in time to. Well, for me the future is here; the future is now!
We are so used to having access to the worlds entire knowledge base in an instant, being able to make a purchase, book an appointment, reserve some tickets or even buy a house online that we are disappointed when we have to wait for things.
Businesses are communicating with each other AND consumers in a world where we expect everything immediately. Companies need to understand that using digital marketing techniques to communicate in a world where everyone expects an immediate answer is the only way they will be able to survive, let alone to progress in ten years time, maybe even less.
The future promises all sorts of exciting developments with the introduction of 5g to replace 4g which is predicted to give us 1gb per second download speeds. To help quantify that, imagine being able to download a full feature length, HD film in about a second and a half… On your mobile.
About two-thirds of the world’s population still doesn’t receive any form of Internet connection and Google’s project Loon looks like a promising solution to this. They are working hard with a number of global telecoms companies to place weather balloons in the stratosphere allowing an entire worldwide blanket coverage of free wifi. Meaning that anyone, anywhere in the world will have access to the Internet.
We can now make immediate payments, hold conversations, play games, take photos and videos from our wristwatches; we can even send a digital heartbeat (based on our own) with a quick gesture or two.
Driverless cars (yep Google again) have now racked up more than a million miles of data in New York City, I read an article recently suggesting that not only do you quickly get used to the fact that it isn’t a human driving the vehicle, but just as quickly you start to get impatient for the time it takes to perform seemingly simple tasks like pulling away from the traffic lights. They’re still perfecting the systems of course, but they are analysing the data they are receiving and acting on it; the advancements are continuing at a rate of knots.
Virgin Trains are making use of artificial intelligence software to read, understand and then ‘handle’ their emails. Incoming emails are sorted automatically by the software into one of four-hundred-and-eighty odd categories. As errors are picked up by human employees, they are manually put right and the system learns from the corrections. In time they hope to be able to use the software to direct customer emails straight to the correct mailbox. So far it is reported that the daily processing time and manual labour involved in dealing with customer emails was reduced by 85%, from thirty-two ‘man’ hours per day to only four. This has a significant impact on the time it takes to respond to customers and so significantly improves the customer experience.
Many everyday devices, mobiles, tablets game consoles are now way more powerful than the whole of NASA’s computer systems combined back in the late 60′s.
And here is my point, we are in the middle of a digital revolution and its gathering momentum. Look at the following diagram to see some amazing statistics relating to how long it has taken certain technological breakthroughs to reach an audience of 50million.
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