We were tasked with creating a punchy invitation to allow the QEII Centre to showcase their recent refurbishments to the 6th floor at their upcoming 30th Birthday Party.
The invitations were to be sent to their target audience, movers and shakers who use the facilities like those at the QEII Centre for events such as dinners, gala’s, fashion shows and the like.
As a thirtieth birthday party, the evening was to be themed around music from the 80’s and that immediately got our creative juices flowing. Our early concept was both complex and expensive but in the end we boiled it down to sending out invitations that contained vinyl records from the eighties along with a cardboard record player.
The results speak for themselves as quite a stir was caused on Twitter…