Diana’s Health & Fitness is a well established local health and fitness club and their previous website was running on Drupal, a content management system that is very difficult to use if you don’t know what you’re doing.
The site was looking tired and the design of the site needed uplifting to reflect a new brand and logo that they had created. This is where Media Identity came in.
Firstly, we worked very closely with the Diana’s team to rewrite the content for the site. It was important to create a tone of voice that would be attractive to their target audience whilst reflecting their clear expertise and keeping things light and fun.
To say that we’re proud of this site is an understatement. It looks fabulous, works fast and has had some awesome feedback.
We worked hard on some of the functionality of the site, creating a series of fitness calculators for example that help members (and indeed visitors to the site) to work out what impact their exercise and diet is having on their overall wellbeing.
We also created a section for visitors to see some of the success stories that are regularly coming out of Diana’s, members who have smashed goals, made incredible achievements and are really are the stars of the show. This is updated by the team internally on a monthly basis and helps visitors to the site understand what benefits they might get out of joining the club themselves.
Diana’s Health & Fitness host more than 130 different classes each week, so we created a timetable of all the classes that visitors can view and then book (if they are members) via the online portal created, managed and hosted by their Club Management System suppliers Clubwise. Talking of the Clubwise software, we’ve also integrated with their member acquisition system to allow visitors to the site to sign up and pay to become a member. This process and any associated transactions are then automatically added into the clubs accounting system making tracking the accounts so much easier.
With so many classes on offer, we wanted to create a section on the site that allows visitors to understand what class is what, what’s virtual, what is live and whereabouts on the complex the class is being held. This is all taken care of on the classes page of the site, take a look and see if there is anything that tickles your fancy.
Diana’s Health & Fitness also offer a range of membership levels, from couples to single memberships, students to armed forces, corporates and OAP’s; they all have different options and prices. To make it easier to select the right membership for a visitor, we created a simple but effective membership selector, check it out here.
With so many changes and updates on the site, Diana’s Health & Fitness have taken advantage of a support and maintenance programme that means the site is always up to date, always secure and always working.
If you need help with your online presence get in touch today, it all starts with a cup of coffee and a chat…