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Google Penguin 2.0: Essential Things to Know

Google Penguin 2.0

Google Penguin 2.0: Essential Things to Know

Matt Cutts, Google’s head of search spam, once again sparked frenzy in the SEO world when he announced in a video that they’re close to rolling out the 4th Penguin update dubbed as Penguin 2.0. This results to a lot of speculations from webmasters and SEOs expecting major changes to the search results.

When it finally happened on May 22, 2013, Matt said that the update affected “about 2.3% of English-US queries.”

He later posted on his blog more details about it, announcing that the rollout is complete and that the scope of its effect varies by language, specifying that those languages with more spam will see more impact.

What is Penguin 2.0?

Penguin 2.0 is the latest major version of Google’s anti-spam algorithm. As Matt said in the video, it goes deeper than the previous Penguin updates and affects many more webmasters and SEOs. Early findings show that it has lived up to that promise.

The algorithm update is designed to target websites that use black hat link building tactics or spamming to improve their organic search rankings. It denies value to those links, and paid backlinks heavily discounted from site ranking factors.

Here are the two main takeaways of what we know so far about Penguin 2.0:

  • It is more aggressive than the last one, as expected.
  • More and more evidence suggest that Penguin 2.0 targets not just top level pages of a site, but also the lower level pages.

Where You Affected by Penguin 2.0?

If you’re hit by this recent update, it’s very likely that Google devalues your link profiles and there’s nothing you can do about it other than removing or disavowing those spammy links and focus more on building quality links.

Getting your rankings back won’t be an easy task. But cleaning up your links – removing or disavowing all unnatural links – is the best place to start.

If you have any tip or question about Google Penguin 2.0, let us know in the comment below.

Tim Brown
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