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Cookie Policy

This Cookies Policy sets out the basis on which we, Media Identity, use cookies and similar technologies on or in relation to our website, (our website). This Cookies Policy is effective from 11 April 2018.

‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. ‘Non-essential’ cookies and other technologies are only placed on your computer or device if you have consented to us doing so. For information on [the difference between essential and non-essential cookies, see the section below entitled About cookies.

For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, see the section below entitled How to accept or reject cookies.

About Cookies

What are cookies?

Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.

Essential and non-essential cookies

Cookies can be classified as either ‘essential’ or ‘non-essential’.

Essential cookies: these are cookies that are either:

  • used solely to carry out or facilitate the transmission of communications over a network; or
  • strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.


Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).

Session and persistent cookies

Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.

Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.

Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.

First and third party cookies

Cookies can be classified as ‘first party’ or ‘third party’.

First party cookies: these are cookies placed on your device by our website domain.

Third party cookies: these are cookies placed on your device by third party website domains.

If you require further information about cookies in general, please visit

If you require further information about cookies in general, please visit

Cookies used on our website

List of cookies used
Cookie NameProviderWhat it doesTypeCategoryDuration the user's cookie consent state for the current domainHTTPNecessary1 year Remembers the user's selected language version of a websiteHTTPPreferencesSession
__utm.gifgoogle-analytics.comGoogle Analytics Tracking Code that logs details about the visitor's browser and computer.PixelStatisticsSession data on the number of times a user has visited the website as well as dates for the first and most recent visit. Used by Google Analytics.HTTPStatistics2 years a timestamp with the exact time of when the user accessed the website. Used by Google Analytics to calculate the duration of a website visit.HTTPStatisticsSession Registers a timestamp with the exact time of when the user leaves the website. Used by Google Analytics to calculate the duration of a website visit.HTTPStatisticsSession to throttle the speed of requests to the server.HTTPStatisticsSession user-defined tracking parameters for use in Google Analytics.HTTPStatisticsSession data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics.HTTPStatistics6 months a unique ID that is used to generate statistical data on how the visitor uses the website.HTTPStatistics2 years by Google Analytics to throttle request rateHTTPStatisticsSession a unique ID that is used to generate statistical data on how the visitor uses the website.HTTPStatisticsSession
frfacebook.comUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.PixelMarketing3 months
PREFyoutube.comRegisters a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites.HTTPMarketing8 months
VISITOR_INFO1_LIVEyoutube.comTries to estimate the users' bandwidth on pages with integrated YouTube videos.HTTPMarketing8 months
YSCyoutube.comRegisters a unique ID to keep statistics of what videos from YouTube the user has seen.HTTPMarketingSession
Essential cookies

These are cookies which are strictly necessary for our website to be able to operate or to provide you with a service on our website which you have requested. We use the following essential cookies on our website:

  • first party session cookies to remember the items you have placed or removed from your shopping cart for the purposes of allowing you to checkout on our website. These cookies are: wc_fragments_# and /wp-admin/admin-ajax.php-wc_cart_hash
  • first party persistent cookies to recognise whether you have accepted the use of cookies on our website. These cookies are: CookieConsent. These cookies expire after 1 year.
Non-essential cookies

We use the following types of non-essential cookies on our website:

  • Functional cookies
  • Analytical (or performance) cookies


Functional cookies

These are cookies that are designed for purposes such as enhancing a website’s functionality. These are either not strictly essential for the website or functionality which you have requested to work, or are cookies which serve non-essential purposes in addition to their essential purpose. We use the following functional cookies on our website:

  • a third party persistent cookie used to gauge your bandwidth in order to optimise the display of YouTube videos on our website. This cookie is called VISITOR_INFO1_LIVE and expires after 8 months.
  • a first party session cookie used to help Google Analytics manage the number of users on our website. This cookie is called  _gat

How to opt in or out from functional cookies

See the section below entitled How to accept or reject cookies

Processing information about you contained in or obtained from functional cookies

Legal basis for processing: we process information about you contained in or obtained from functional cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). We will only process such personal information if you have consented to us placing cookies on your computer or device.
Legitimate interests: improving your website experience and providing or enhancing the website functionality you have requested

For further information on how we use the information gathered from our use of functional cookies, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here:

Analytical cookies

Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work. We use the following analytical cookies on our website:

  • first party Google Analytics cookies to us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on and your location (based on your IP address).  The Google Analytics cookies used on our website are the _ga cookie which is a persistent cookie and lasts for 2 years and _gid cookie which is a session cookie. As described in more detail in the ‘functional cookies’ section above, we also use the _gat cookie to assist with the performance of Google Analytics on our site. Information collected by Google Analytics cookies is aggregated and anonymised.
  • third party YouTube (owned by Google) cookies which collect information about the videos you watch on our website, including what you watch and where you view them (e.g. on our homepage). These cookies are called YSC and PREF. They are persistent cookies and expire after 8 months.


More information

Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here

For information on how Google uses data from cookies it uses, click here

For Google’s general privacy policy (including, in relation to YouTube), click here

How to accept or reject cookies (and similar technologies)

There are a number of different ways in which you can accept or reject some or all cookies and similar technologies. Some of the main methods of doing so are described below:

You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

You can find more detailed information about cookies and adjusting your browser settings by visiting

Changing your browser settings

You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:

Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.

Cookie Control Tool

You can accept or reject non-essential cookies by using our cookie management tool when you first visit the site. If you want to change your preferences, you can click on the link below to change your settings.

Clear existing cookies

To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.

Google Analytics Opt-out Browser Add-on

You can opt out of Google Analytics tracking by installing the browser add-on which is available here:

Google Adsettings

You can manage and opt out of personalisation of advertisements by Google by visiting Google’s ad settings page here and by:

  • unticking the button entitled ‘Also use Google Account activity and information to personalize ads on these websites and apps and store that data in your Google Account’; and
  • switching the ‘Ads Personalisation’ setting off (i.e. by ensuring the switch at the top of the page is set to the left/grey and not the right/blue).

Alternatively, you can install a free browser plugin here:

Web Beacons

You can opt in to us using web beacons in our marketing emails by: confirming your wish to subscribe on the phone, via email or by ticking the box when placing an order on the website.

You can opt out of our use of web beacons in our marketing emails by: calling us on +44 (0) 1604 532002 and letting us know, by sending an email to or by using your Client Preference centre – a link to which should be included in all emails to you or alternatively is available here: (COMING SOON) .


Facebook Pixel

You can block Facebook Pixel using our cookie control tool: deselect the ‘marketing’ cookie type from the banner. Already given consent? You can change you preferences by heading to the
HOW TO ACCEPT OR REJECT COOKIES (AND SIMILAR TECHNOLOGIES) section, and looking in the Cookie Control section.

Disconnect for Facebook

You can install a browser add-on tool called ‘Disconnect Facebook pixel and FB tracking’. This will stop Facebook tracking you on third party websites. You can install the tool here:

European Interactive Digital Advertising Alliance Tool

You can opt out of Facebook and other companies that participate in the Digital Advertising Alliance in Europe from showing you interest based ads by visiting, selecting your country, clicking ‘Your Ad Choices’, then locating Facebook (and any other companies you want to block) and selecting the ‘Off’ option.

Copyright, credit and logo

This Cookies Policy is based on a template provided by GDPR Privacy Policy. For further information, please visit

The copyright in this Cookies Policy is either owned by, or licensed to, us and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved. Where we display the GDPR Privacy Policy logo on our website, this is used to indicate that we have adopted a privacy policy template provided by GDPR Privacy Policy as the basis for this Privacy Policy.