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SEO

What is Duplicate Content and Why do Google Care?It is fairly well known that duplicate content is something you want to avoid at ALL costs if you want your website to rank on the search engines. But what IS duplicate content and why is it...

Writing the content for your website is quite possibly the biggest job to do, and in fact if you’re not a keen writer, possibly the hardest job too. Writing is a bit like Marmite, you either hate it or you love it. Business owners are...

It’s been more than a month since our "Google Penguin 2.0: Essential Things to Know" Penguin 2.0 update and many people are still dealing and recovering from its effects. Now we’re again waiting, with a healthy dose of fear and anxiety for Google’s upcoming algorithm update –...

Matt Cutts, Google’s head of search spam, once again sparked frenzy in the SEO world when he announced in a video that they’re close to rolling out the 4th Penguin update dubbed as Penguin 2.0. This results to a lot of speculations from webmasters and...

An Introduction to Google Analytics In today's modern world of marketing, the adage of "You can't improve what you can't measure" has never been more relevant - and for website owners Google Analytics is here to help you.Me: Do you have a website?You: Yes!Me: Cool, how...

Introducing Google’s new disavow link tool Over the last few months, Google’s mission has been to go after websites that have got a tonne of links; from low-quality link farms, paid for links and link networks. These “spam” type links attempt to “coax” Google into giving them...

Google’s Latest Update fires a WMD at the EMD’s. Well, it looks like Google is doing it again, with their latest update. At the end of last month (September) an announcement came from Google HQ or Bleak House as I prefer to call it, that their...